The McEldrew Young law firm hired Cerami Creative in 2015 to create and market their Philly Justice brand. Philly Justice is a brand targeted to the disenfranchised Philadelphia resident who might have been seriously injured due to someone else’s negligence. Cerami Creative created both digital and traditional strategies for Philly Justice.
Philadelphia’s transit system, including bus and subway advertising posters, was chosen as a medium for traditional advertising. A user friendly website that was responsive on mobile devices was developed to create instant access by phone (1-800-Attorney, using a click-to call feature), an email link, and an on line form field submission. An incremental Search Engine Optimization (SEO) and social media campaign were also put into place.
For the traditional component, it was agreed that Cerami Creative would develop artwork that was provocative and visually compelling. It was felt that many law firms’s advertising copy states that their law firm is there to fight for the disenfranchised person, however, the artwork and photography do not reflect the same powerful message. Typically, they omit images or the images are more traditional and institutional.
Results were immediate with several prospective cases.
