Don’t Be a Job Shop Factory One of the biggest obstacles for all medium and small agencies to avoid is to devolve from an idea company to a job shop. A job shop just executes the work with no plan or strategy. Financial pressure has been so great for agencies …Read More
If you have read anything on marketing communications or spoken to a marketing company expert in the past fifteen years, you have heard the advice to develop “a story” for your brand. “What exactly do you mean . . . a story?” For a company’s brand communication, a story, on …Read More
