Archive for the ‘Advertising’ Category

  • Bringing Value to Your Client as a 2019 Agency

    Don’t Be a Job Shop Factory One of the biggest obstacles for all medium and small agencies to avoid is to devolve from an idea company to a job shop. A job shop just executes the work with no plan or strategy. Financial pressure has been so great for agencies …Read More

  • Brand New: Get Quick FAA Permission to Fly Your Drone in Controlled Airspace!

    Drone Laws to Now Video production is one of the key services we provide for our advertising and marketing clients. In the last three years, that has included Unmanned Aerial Systems (UAS, or drone) video and photography. To protect our clients from lawsuits, we acquired a Federal Aviation Administration (FAA) …Read More

  • Trump & Sanders: Lessons on Marketing Our Companies

    First, let me offer this disclaimer: the following thoughts do not advocate any presidential candidate. These are our thoughts on how people react to current political media communications in the United States and tips on how to market our companies in 2016. Okay, we got that out of the way, …Read More

  • Visual Content: The Muscle in Your Marketing Message

    High-quality visual content in the form of still images and video is paramount to communicating your marketing message, both online and in traditional advertising. Most traditional marketers have understood the importance of this in their traditional advertising for decades. But with the growing focus on keyword strategy and other written …Read More

  • Where’s My Damn “Ups”? (Retail Marketing in 2016)

    Earlier this year, we were told by one of our retail automotive clients that he needs more “ups” in one of his dealership showrooms. For those of you outside the retail automotive business, “ups” are the prospective customers who drive directly to the dealership when they are shopping for a …Read More