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Archive for the ‘Digital Marketing’ Category

  • The Value of Using a Story in Your Marketing

    If you have read anything on marketing communications or spoken to a marketing company expert in the past fifteen years, you have heard the advice to develop “a story” for your brand. “What exactly do you mean . . . a story?” For a company’s brand communication, a story, on …Read More

  • Brand New: Get Quick FAA Permission to Fly Your Drone in Controlled Airspace!

    Drone Laws to Now Video production is one of the key services we provide for our advertising and marketing clients. In the last three years, that has included Unmanned Aerial Systems (UAS, or drone) video and photography. To protect our clients from lawsuits, we acquired a Federal Aviation Administration (FAA) …Read More

  • Will Smith; Average Guy on the Street

    I just watched a speech that Gary Vaynerchuk (Gary Vee) gave in June on YouTube. At the end of it, Vaynerchuk mentioned how certain companies and people have grasped how to leverage their brands in today’s highly convoluted marketplace. He said Will Smith is one of those people. Smith understands …Read More

  • Trump & Sanders: Lessons on Marketing Our Companies

    First, let me offer this disclaimer: the following thoughts do not advocate any presidential candidate. These are our thoughts on how people react to current political media communications in the United States and tips on how to market our companies in 2016. Okay, we got that out of the way, …Read More

  • Visual Content: The Muscle in Your Marketing Message

    High-quality visual content in the form of still images and video is paramount to communicating your marketing message, both online and in traditional advertising. Most traditional marketers have understood the importance of this in their traditional advertising for decades. But with the growing focus on keyword strategy and other written …Read More