High-quality visual content in the form of still images and video is paramount to communicating your marketing message, both online and in traditional advertising. Most traditional marketers have understood the importance of this in their traditional advertising for decades. But with the growing focus on keyword strategy and other written …Read More
Earlier this year, we were told by one of our retail automotive clients that he needs more “ups” in one of his dealership showrooms. For those of you outside the retail automotive business, “ups” are the prospective customers who drive directly to the dealership when they are shopping for a …Read More
Last week, an article I shared about targeting Generation Z (those born between 1995 and 2010) provided insight into how that generation uses media and how a marketer can be available to greet this demo with a business service or product. The article did not tear down any particular type …Read More
